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<h1>當客戶關係管理遭遇網絡營銷</h1><br /><br /><p>《2019-2025年中國大數據行業競爭分析及發展前景預測報告》由中研普華大數據行業分析專家領銜撰寫,主要分析了大數據行業的市場規模、發展現狀與投資前景,同時對大數據行業的未來發展做出科學的趨勢預測和專業的大數據行業數據分析,幫助客戶評估大數據行業投資價值。</p><br /><br /><p>它一方面通過提供更快捷和周到的優質服務吸引和保持更多的客戶,從而確保了直接關係到企業利潤的客戶滿意度;另一方面通過對業務流程的全面管理降低企業的成本。積極主動地尋求、加強和管理客戶關係被認為是可以形成或能夠帶來更大利潤的具有競爭優勢的機制。</p><br /><br /><p>開發、獲得和保留客戶關係必須成為全球化企業優先考慮的問題,在很多情形下,高質量的客戶關係是企業唯一重要的競爭優勢。從管理科學的角度考察,CRM源於市場營銷理論;從解決方案的角度考察,CRM是將市場營銷的科學管理理念通過信息技術的手段集成在軟件系統上。</p><br /><br /><br /><br /><p>客戶關係管理涉及到三個基本的商業流程,即營銷自動化、銷售過程自動化和客戶服務,是一種以客戶為中心的經營策略,它以信息技術為手段,對相關業務功能進行重新設計,並對相關工作流程進行重組,以達到留住老客戶、吸引新客戶、提高客戶利潤貢獻度的目的。</p><br /><br /><p>CRM的本質和核心是以“顧客份額”為中心,通過與客戶互動溝通及定製化與客戶逐一建立持久、長遠的雙贏關係,為客戶創造價值。正在流行的很多新的營銷概念,如一對一營銷、數據庫營銷等,實際上都可以納入CRM營銷的範疇。</p><br /><br /><p>營銷的一對一和個性化的特性是CRM的重要要素,CRM始終根據不同的客戶、不同的行業特點和企業的發展特色,為企業量身定做出系統的解決方案。一個出眾的CRM源於其很好地整合了同客戶相關的三個方面的能力。</p><br /><br /><p>一是組織定位客戶,保留給員工很大的空間來滿足客戶的要求;二是關於客戶關係的信息,包括同客戶相關數據的質量和為了在整個公司共享數據的系統的質量;三是朝着建立良好客戶關係的目標,通過動機、規則、組織結構來構造企業聯盟。</p><br /><br /><p> [https://www.satismax.hk/ 網上廣告] (市場營銷人員、銷售人員、服務人員以及網站)都能夠得到必要的授權,可以實時地輸入、共享、查詢、處理和更新這些資料。</p><br /><br /><p>對過去十分隨意的前台工作(市場營銷、銷售與服務)導入流程管理的概念,讓每一類客戶的需求都觸發一連串規範的內部流程,使其得到快速而妥善的處理,並且通過規範的流程,讓服務同一個客戶的營銷、銷售、服務與管理人員能夠緊密協作,從而大幅度增加銷售業績、提高客戶滿意度。實施CRM,如何對待企業的客戶將成為一切的根本。</p><br /><br /><p>實施CRM,必須與企業的文化與核心價值觀相吻合,使以服務客戶為核心的理念貫穿於整個企業,保證從上到下的主管、員工都能將此作為自己的行為準則。實施CRM,公司的上層不但要明白、清楚地認識CRM,還要將它系統化、制度化、具體化,必須說服營銷人員改變過去的工作習慣,也需要對企業的業務流程進行以客戶為中心的經營戰略調整或優化。</p><br /><br /><p>網絡營銷是企業整體營銷戰略的一個組成部分,是建立在傳統營銷理論基礎之上、貫穿於企業開展網上經營的整個過程。包括信息發布、信息收集到開展以網上交易為主的電子商務階段,其實質是利用互聯網的技術和功能,通過信息的交互式流動,在虛擬市場中實現交易。</p><br />
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Latest revision as of 13:10, 5 March 2021


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