SEO Strategy 2021
People are searching for your products every day. They may be using words that you are not anticipating. Keyword research allows you to find out the most popular searches relative to your product and service. It is vital to include the best and most used keywords on your site and in your digital marketing campaigns. To find keyword suggestions, register for a free Google AdWords account and use their keyword planner to create lists of keywords. The best tactic is to plan for what you think your keywords are. Enter these into the planner, one at a time and generate a list from Google searches. These lists can be exported into a csv sheet and saved. You can narrow the geo target location to focus on local searches, and also add your website URL, to see results already linked to you by keywords and search terms. For our clients, we create a spreadsheet of over 800 keywords, and use the average search term numbers to formulate a strategy of 9 keywords per client to use across their websites, slogans, Meta descriptions, page titles and branding options across social media. Onsite SEO is crucial to allow search engines to be able to read and display your website. It starts with your URL's and works through your H1, H2, images and content. Search engines love text more than anything else. It gives them something to grab and associate. Quality and original content rank better by search engines after Google's latest Hummingbird update late last year. Your site has to be optimised in a way that the search engines like. Here are some tips based on the more popular agreed SEO tactics. After your keywords are arranged, hopefully, each keyword is useable as each and every page title for you. It plays better if you have the following in sequence- Keyword in URL, keyword as page title, keyword in Header 1, Keyword in header 2, Keyword close to the top of the paragraph body copy. The keyword frequency should be used approx 4% overall within the body copy. So if you have the recommended 300 words per page, using the keyword 11 times is optimal. In the body copy, (the main text) it is also important to have the writing easy to read, clear and concise. You should also use at least 1 image, with a title and Alt-text containing the keyword. Another important part is the way you are seen in search results. For whatever way your site works, make sure you have a title, between 40 and 70 characters, and a meta description, between 120 and 156 characters specifically set up as a way to improve click through rate for your website. In late 2013, most of the SEO experts and bloggers across the internet have condemned the use of backlinks as a SEO strategy. That is because most of these guys probably had thousands of backlinks from all across the web, and when Google updated their 'quality Vs quantity' algorithm, most of their sites dropped not only Google rank, but disappeared from page 1 on search engines. This has aroused fresh interest in what is known as page authority, rather than page rank. In essence, backlinks are now rated in context, and authority. Without backlinks to your site, you site will have no authority. What you need are high page authority ranking pages with links to your site. Finding quality backlinks to your site are crucial in the on-going strategy of back linking. Search engines rank your site based on the quality score of your backlinks, and now more than ever, rank sites with fewer backlinks of higher quality. Finding relevant quality links can be time consuming, and you have to wait to see the benefits of the effort in driving traffic to your site. Offsite SEO works to be an equally important part of a strong SEO campaign. The focus of offsite optimisation is to have the internet point and look at you. Creating your brand specific message from your keywords and website is the main objective to start with. Then you publish worldwide through as many articles, videos, blogs, forums, press releases and suitable directories as possible. Having them submitted and verified can be also time consuming, but well worth the increase of brand awareness and extra ranking points and traffic in the long run. How you plan your marketing campaign should be relative to your brand, or website offering. There are maybe 1,000 ways to enhance your brand on other websites that are not your own. What you have to do is embrace Social Media, Blogs, Video Sites, Directories and even networking arenas to promote unique links back to your website. Creating a blanket of links to your site in this way will improve your domain and page authority.