Salvatore-Ferragamo-Debuts-Ferragamo-Signature-Film-With-Ethan-Peck
As a grand finale to its one hundred Years in Hollywood marketing campaign, Italian vogue home Salvatore Ferragamo is premiering a brand new quick film venture, “the Ferragamo Signature Movie,” starring Ethan Peck, grandson of late Oscar-winning actor Gregory Peck (“To Kill a Mockingbird,” “Moby Dick”), and Elettra Wiedemann, daughter of Isabella Rossellini (“Joy,” “Blue Velvet”), Variety has solely discovered.
The movie — a fiery romance depicting the significance of the Gancio symbol to the brand — will make its world debut tonight on the Gancio Studios event in New York City, the place its premiere will be accompanied by the launch of a brand new Signature Assortment of eyewear and timepieces that equally rejoice the brand’s iconic Florentine image.
Ferragamo first ventured into the brief film world in 2013 with the debut of “Walking Stories,” a romantic comedy informed over eight episodes, directed by Luca Guadagnino (“I Am Love,” with Tilda Swinton) and starring Lauren Hutton. The love story unfolded throughout Los Angeles (the place Ferragamo built a starry business), Shanghai (the place the brand was increasing) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent brief film endeavor, “Coming Residence to Hollywood,” which debuted in September.
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“I think we found there’s a terrific chemistry between us,” says Peck, who was honored to re-team with the historic trend house. “The Ferragamo model has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to carry by means of my very own career.” What form of character does he play? “The movie highlights a number of Italian archetypes, characters one might see passing through the countryside or Milan alike. I play a man who admires magnificence, and in doing so, illicits some jealousy from the lady he is with.”
ferragamo belts mens is played by Wiedemann — who has also collaborated with the brand over the years, and needed to partake in the new movie as a result of the way in which it was conceptualized and shot. “The short not solely communicates Ferragamo’s elegance and glamour,” she says, “but additionally conveys a way of humor and enjoyable, that are the very qualities that make the Ferragamo family and their brand so irresistible.”
These young actors had been chosen for a special purpose. “Ethan and Elettra signify Ferragamo’s legacy in Hollywood and the way that heritage has advanced at the moment, with a playful nod to the Gancio signature, connecting with the digital age,” says Ferragamo creative director Massimiliano Giornetti, who’d elaborated on the unique founder’s relationship with showbiz on the reopening of the flagship Rodeo Drive store in September.
